I’m an award winning writer, branding expert, and audio specialist with over twenty-five years of experience in two separate industries- Advertising and Commercial Audio Production. My strengths include: Creative leadership, strategic thinking, big ideas, finding the right words, audio production, talent direction, and people. I also do voice work. At the end of the day, it’s about helping others build their business, reputation, and career.
“I told Tom I needed a radio campaign. He told me I needed to renovate the dealership’s washrooms. I’ve been a loyal client ever since.”
-Lee Wittick, Applewood Chevrolet Buick Cadillac GMC.
In a world of increasing visual parity, consumer indifference & tighter budgets, the right words matter more than ever.
Brands are like people. How they look is how they are seen, how they sound is how they are heard. The language you use to express your brand, its actions and your intentions, is the key to separating you from the pack.
It’s not what you say that counts, it’s how the audience hears it.
A picture paints a thousand words, but not without a vocabulary of a thousand words, it doesn’t. Great audio starts with great writing. You’re creating movies without pictures in the mind’s eye of your audience.
Never turn your back on the printed form. It’s been the starting point of some of the greatest work ever done.
At the end of the day, regardless of the medium, the same rule applies: If people don’t care, they won’t share.
Standing out in a world of six second attention spans.
No other medium has the ability to reach more people, or do more damage , faster. The digital space isn’t about forcing your product, or service down someone’s throat, it’s about activation, connecting, and building a community over time. Focused purpose with patience wins this race.